IST IST – Lost My Shadow
Genre: Post-Punk, Indie Rock
Contrary to popular opinion, shared and pushed by heads of the music industry, people can actually fall in love with sad songs. Audiences don’t necessarily mind tunes about depression. And, wouldn’t you know it, they’ll even feel inclined to help some of the people writing those songs become tremendous stars provided they, in turn, do something for them.
The artists operating within these circles need to make it easy on the audiences and give them hooks, stories, and a reason to have their songs played over and over again. Yes, yes, the vast majority of pop songs are still about having fun, having sex, or avoiding responsibility. But, at the same time, the vast majority of audience members just want to listen to something that they can hum and remember the next time that they’re looking for a similar song.
IST IST makes it easy for you to like them, or hum alng tot their music on their most recent single “Lost My Shadow.” And, the fact that they’re most certainly a dark post-punk group, resembling Nine Inch Nails’ style of dress circa the early 2000s, is unlikely to put anybody off. The song is lead by an ominous and mysterious lyrics, together with the musical hook designed to have you want to give them your time.
Burn Kit – Guidepost
If you’ve used the internet recently, and I bet you couldn’t keep yourself away, it’s quite likely that you’ve received ads for products meant to better yourself. No, no, few of them advertised getting a degree or attempting to become better travelled. The majority of them focused on charm, attitude and the go-getter spirit meant to propel you to the upper echelons of success.
If you’ve bought any of those guides you probably already know seven different ways to smile, and know when to deploy each of this. You know how to make people like you in any given scenario. But, perhaps, you would’ve been better off just learning to get angry. If you look at art, just an example, you’ll notice that some of the most important works were written under that influence.
Burn Kit seems to have arrived at the single “Guidepost” by using anger as fire. No, this is not death metal or hardcore-rap anger. This is actually real. It simmers, nearly boils over, and helps colour the song in its entirety. It uses rock music for what it was invented: a tool to express deep, dark feelings and see if anyone feels the same way about them.
