The Florets – Tip Toe
The age of the rockstar is over. Thank God! It’s the time of the YouTube-oriented singer and the Tik Tok star. It’s the era of soundtracks for 2-minute productions. Don’t weep for the past. It served us well until it hardly served us at all.
Few of the truly great musical artists ever got what they deserved when they needed it most. Usually, their rewards were minuscule checks written by greedy record labels willing to replace any of the stars on their rosters at a moment’s notice.
Drawing attention to yourself is power. Writing a piece of music that translates instantly can build an independent career. The Florets’ Tip Toe is so catchy and direct that it could do just that for the Australian alt-psych combo. It’s the equivalent of the pickup line that leads to a million broken hearts. The Florets won’t be needing any labels peddling their work. Those swirling first few seconds of this song should sell this just fine.
Hannah Bowers – Alone (My Own Vacation)
Smart, knowledgeable rock hipsters are the worst kind of audience anyone can have. Sure, they know culture from their trash, but they also moan, complain, and hardly ever buy anything.
They’re no modern phenomenon either. Back when Bob Dylan made his first electric records they wanted to crucify him. They weren’t very entertained by Dylan growing a beard and finding his spiritual side. And, I bet, they must have been confused when Mr Zimmerman began showing his public appreciation for modern rap music alongside a fascination for old Sinatra recordings.
Pop music is a fluid, ever-changing art form. Some take it more seriously than others and, usually, willingly, make life hard for themselves. Others embrace the latest trends and look for ways to share their message with a modern audience.
Hannah Bowers’ Alone (My Own Vacation) fits into the latter category. Sure, the aesthetic and general direction might bring to mind early 90s alt-rock like that of 4 Non Blondes. However, there’s an unmistakable hint of the free association of styles that has helped acts like Twenty One Pilots achieve such fame with so many types of audiences. Alone (My Own Vacation) makes modern alienation sound almost appealing.