Lukka – Business
Genre: Indie Rock
First impressions are what count, we are told. Certainly, this is true for most areas of life when few people have enough energy to spend on giving anyone or anything a second chance. This is, without a doubt, the truth when it comes to pop music, an area where judging a book by its cover is practically the name of the game.
Everyone who attempts to write a pop single designed to be a hit knows this simple truth. Still, in a world where most music is an imitation of something that has occurred before it, there isn’t a lot of room for ideas that snap the listener over the head and won’t allow them to forget.
Lukka’s Business is built on such a cool, memorable, Donna Summer-inspired riff that it could be the guitar line that the musician will be forced throughout their career. It’s the conversation starter that gets the listener noticed and the sales pitch that never fails to land. The groovy, murky vocals only add to the overall appeal of this little rocking chestnut.
Sun Town Cult – Suzanne No. 3
Genre: Lo-fi Rock, Indie Rock
Similar artists: Mac Demarco, Wet Leg, Parquet Courts, Foxygen, Drugdealer, Unknown Mortal Orchestra
Common wisdom states that musical trends move around in circles, and I am glad to report that the age of beautifully naive, unprofessional sounding guitar-pop has returned. This couldn’t have happened, of course, without the power of the internet, more precisely, the people fighting the YouTube algorithms with never-ending force of will.
Yes, it’s a good time for music that doesn’t sound like it comes from anywhere. You see, pop music generally wears its intentions on its sleeve. It wants you to know what it is selling from the very first 30 seconds. It’s why song previews have always been deemed sufficient to sell music.
Sun Town Cult’s Suzanne No. 3 could be the work of a college hipster or a would-be faith. There’s no way of knowing. And, in this time and age, this is great. The fact that playing ability and production values weren’t deemed essential qualities in being made part of the project only endears this further to us. Perhaps this is a new kind of punk, one designed to fool the almighty algorithms. If so, Sun Town Cult could have their niche cut out for them.
Sun Town Cult’s Suzanne No. 3 could be the work of a college hipster or a would-be faith. There’s no way of knowing.
